Director of Restaurant Systems

Sheena rooke

Sheena Rooke oversees restaurant openings and development, benefits administration, budgeting, inventories, and cost control systems, all while helping to support partner and team needs.

Rooke, a native of San Jose, California, attended California State University, Long Beach, with a B.A. in Speech Communication with a focus on organizational communication. Shortly after, she began her restaurant management career in Long Beach, CA, working in a variety of front-of- house roles with increasing levels of responsibility. From 1999 to 2006, she worked at Ghirardelli Chocolate Company, as a general manager in San Francisco, CA, with other assignments in West Palm Beach and Orlando, Florida, before she returned to California as operations planner for the $30 million restaurant and retail division. She met Dave Nicholas, then director of operations, has been working with him ever since, taking on roles as the GM of Virtue Feed & Grain, and then of The Majestic Café, before transitioning to a corporate level role as the Director of Restaurant Systems.